2010-06-28T15:10:00.000-07:00

Cukui A local san jose clothing brand.

They commissioned me to do some designs for the store, and although, they ended up going with someone else for the designs. These were my efforts.

enjoy,
::eric::

Levis Work

2010-06-28T14:30:00.000-07:00

Store fixtures and store 3d

2009-05-28T00:50:00.000-07:00

Aristocrats store and fixture design. Plus 3d work examples.

Store display - Precision Cutz

Finalist in 2007 Microsoft next Gen design competition

Motorized Bike

T-shirt designs

Resume

Eric D. Soriano
3225 Knightswood Way
San Jose, Ca 95148
Cell: (408) 515-3169
Home: (408) 528-7903
Email: soriano_design@yahoo.com

Objective: To obtain a design position utilizing my skills, knowledge, experience, and course work.

Abilities/Skills: 3+ yrs. Industrial designer: working both independently and within a team to complete projects from concept to manufacturing. Strong sketching ability and broad software knowledge including: AutoCAD (computer aided drafting), Ashlar Vellum (CAD), Adobe Illustrator, Adobe Photoshop, In-design, Alias sketch, Form-Z (3d modeling/ rendering), Cinema 4D (3d modeling/ rendering), and Solidworks (3d modeling/ rendering). Print production knowledge for signage for concept to actual print and vinyl prototypes.

Education:
BA Industrial Design, emphasis in product design
May 2006
San Francisco State, San Francisco, CA

Experience:

Elevations Inc., South San Francisco, CA Industrial Designer
- (Nov. 2007 to Feb. 20, 2009):

Conceptualize, and design POP displays, retail store furniture, and store fixtures with respect to aesthetics, form and function, and to work in the real world. Also I designed POP signage, and created comps to test the signage in the real world.

Design exhibit space for trade shows such as NADI in New York, and Globalshop. I had to develop a theme and look for the tradeshows to display our new product, and our manufacturing capabilities.

Re-thinking and re-engineering concepts to fit within clients allotted budget while maintaining design language integrity, public safety, public interaction, product durability, and aesthetics.

Using CAD software such as Autocad, Adobe Illustrator, and Vellum to develop CAD drawings from conceptual stage to bring the products to the manufacturing stage.

Using 3D modeling software such as Form-Z, Solidworks and Cinema 4D to create 3D models and renderings to show to prospective clients our ideas, and how there product will look.

Take pictures of product, edited pictures in photo editing program (Photoshop) to be put in a catalog.

Design company ads with respect to concept, content, and design layout for POP and retail fixture magazines using Adobe Illustrator and Adobe Indesign.

Design new compelling pages for product catalog arranging photos of product and developing page layouts utilizing Adobe Indesign and Adobe Illustrator.

Design, create, and comp signage for tradeshows.

Communicate with vendors for production of Fixtures, furniture, and print production of catalogs and ads.

Beeline Group, Newark, CA 3D Mechanical Designer
- (Oct. 2005 to Oct. 2007):

Work closely with concept designers, project managers and account executives to produce technical drawings for prototypes and production.

Using CAD software such as Autocad and Vellum to develop CAD drawings from conceptual stage to manufacturing stage.

Using 3D modeling software such as Form-Z, Solidworks and Cinema 4D to create 3D models and renderings.

Compose instructional materials utilizing Adobe Illustrator and Adobe Photoshop for building and manufacturing displays.

Develop signage and to create comps of signage using print processes and vinyl cut materials.

Design and create shipping boxes to ship displays and fixtures in.

Aristocrats, San Jose, CA Freelance Design Opportunity
- (Mar.2009 to May 2009):

Design the aesthetics and functionality of display tables and fixture for the Aristocrats retail clothing store.

Design store layout of display tables and fixtures.

Completed production drawings, and communicated with the vendors to build the display tables and fixtures.

Compose instructional materials used for building and manufacturing displays.

Design, create, and comp signage for the store.

Precision Cutz, San Jose, CA Freelance Design Opportunity
- (Sep.2009 to Oct 2009):

Design the aesthetics and functionality of magazine tables, reception desk and seating benches for the Precision Cutz salon.

Design store layout of reception desk, magazine tables, product wall, and seating benches to accommodate a smooth flow of customers, and comfortable waiting areas.

Completed production drawings, and communicated with the vendors to build the display tables and fixtures.

Compose instructional materials used for building and manufacturing displays.

Levi's Strauss (Dockers Division), San Francisco, CA Freelance Design Opportunity
- (June. 2010 to present):

Work closely with concept designers, project managers and account executives to produce 3d renderings of store layouts.

I use CAD software such as Autocad and Vellum to develop CAD drawings to form the floor layouts.

I sue 3D modeling software such as Form-Z, Solidworks and Cinema 4D to create 3D models and renderings.

Keep open communication with the designers, and meet tight landmark deadlines.

Activities/Groups: Sketching, foam modeling, prototyping, 3d modeling/ rendering, and 3d animation. Develop motor-bicycles. Build vintage motorcycles. I am also a member of linked in community (online community for business and design networking).

eric soriano

Levis Work

Store fixtures and store 3d